A radler variant of the brand has been launched in Mexico

A radler variant of the brand has been launched in Mexico

Heineken’s Dos Equis Radler 

Category - Beer, radler, 2% abv 

Available - From now 

Location - Mexico 

Price - Not specified; available in “non-returnable” bottles and 35.5cl cans

Heineken’s Mexican subsidiary, Cuauhtémoc Moctezuma, has launched a radler variant of its Dos Equis beer brand in Mexico. 

The drink, which is 50% beer and 50% “natural” lemonade, is being made available in “non-returnable” bottles and 355ml cans. The company said it expects the variant to account for 10% of brand Dos Equis total sales by the end of 2015.

The launch will be backed by a print and digital advertising campaign, Cuauhtémoc Moctezuma said. 

It follows the launch last month of a margarita-flavoured version of Dos Equis in the US. Heineken also expanded the launch of a radler version of its Amstel brand last March.