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Product Launch - UK: Heineken's Bulmers No 17

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Heineken's Bulmers No 17

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Category - Cider, flavoured, 4% abv

Available - From June

Location - UK, across both on- and off-trade

Price - Not specified

Distribution - Heineken UK

Bulmers Nº17 is an apple cider with crushed red berries and a shot of lime. It will be available in 56.8cl bottles.

The launch will be backed by a “multi-million pound” marketing campaign, which will include TV, experiential, outdoor, in-bar, in-store, digital and social media activity from June this year.

Coinciding with the release of the variant is a packaging upgrade, rolling out this month, across the range of Bulmers ciders, which includes Bulmers Original, Bulmers Pear and Bulmers Crisp Blend, the latest in a series of limited edition flavour variants.


Sectors: Beer & cider, Product launches

Companies: Heineken

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