Heineken USA has appointed a new CMO

Heineken USA has appointed a new CMO

Heineken's US unit has appointed a new CMO, after the previous incumbent moved to Diageo. 

The company said yesterday that Jonnie Cahill will assume the position in April. The move comes as current CMO Nuno Teles departs to take on the role of president of Diageo's US beer unit, Diageo Beer Co USA

Cahill is joining the US unit from Heineken's global commerce leadership team in Amsterdam, where he currently serves as the global commerce senior director for low and no alcohol. The brewer said its low- and no-alcohol portfolio now represents about 5% of total global volume. 

Prior to that, Cahill was CMO of Heineken Russia. 

"Jonnie is an inspirational leader who brings strong strategic vision, a true passion for our business and a proven track record of delivering results," said Ronald den Elzen, CEO for Heineken USA. "He also has an eye for transformative innovation, which is exactly what the beer industry in the US needs right now."

just-drinks' Mergers & Acquisitions database - January 2018

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