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Heineken USA launches Spotify promotion for Summer campaign

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Heineken's US unit is giving away Spotify memberships in a new Summer activation for its namesake brand.

Heineken said the giveaway requires consumers to share on social media

Heineken said the giveaway requires consumers to share on social media

Consumers can win a six-month premium pass for the music streaming service in a daily sweepstake. Gift cards worth US$100 for events promoter and ticket seller Live Nation are also available through codes on packaging for Heineken lager and Heineken Light. Consumers are required to share through social media platforms Twitter and Instagram to enter the sweepstake.

"We're making it easy for consumers to enjoy their beer and their music; and for retailers to profit from this compelling program," said Heineken USA's national program manager, Meredith Kiss.

This month, Heineken USA announced it would cut 15% of its workforce in a sales team overhaul. The unit has recently changed leadership. Maggie Timoney replaced Ronald den Elzen in September last year.

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