Heineken USA has appointed two regional managers.

John Larkins became general manager of the company's central regional business unit from yesterday (1 January). Larkins replaces Chris Steffanci, who moves to become north-east regional general manager.

Steffanci in turn replaces Jim Sloan, who recently assumed the general manager role for Heineken USA's sister company, Star Brand Imports.

Larkins joined Heineken USA in 1991 as a district manager in the central region. He has also been a regional planner, chain manager, division manager and zone director for Heineken USA's Metro West Zone, which covers southern California and southern Nevada.

Steffanci, meanwhile, joined Heineken USA in 2005. Prior to this, he was with Diageo Guinness USA, where he progressed to become regional sales director for New York State. Before Diageo, Steffanci worked for Gallo Wine and Nabisco.