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US: Heineken USA appoints CEO

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Heineken has appointed the head of its operating company in the Democratic Republic of Congo, Dolf van den Brink, as its new CEO and president in the US.

Van den Brink, currently deputy general manager and commercial director at Heineken subsidiary Bralima, will begin his new role on 1 October, Heineken USA announced today (29 September).

He replaces Don Blaustein, who last month announced he would step down due to a "difference of opinion" on company strategy.

John Nicolson, Heineken's regional president for the Americas, said of van den Brink: "His track record of growing brands and developing people across both mature and developing markets is outstanding.

"During his time with Bralima, in a highly complex operating environment, the company has become one of the fastest growing businesses within the Heineken group."  

Van den Brink said: "My highest priority will be to engage with all our stakeholders so that together, and at significant pace,  we can fulfill our mission to continue building dynamic, relevant brands for our consumers."


Sectors: Beer & cider

Companies: Heineken

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