Heineken US has launched an Hispanic campaign as an extension of its 'Give Yourself a Good Name' promotion.

The Spanish-language campaign will showcase ways in which consumers can "give themselves a good name" or "show who you are and what you're made of", the company said today (24 February), through an adaptation for the Hispanic marketplace, 'Demuestra Quien Eres'.

'Demuestra Quien Eres' will be the platform for the brand's marketing initiatives for both Heineken Lager and Heineken Light.

The campaign will kick off with a series of three television spots featuring Cuban actor Nestor Carbonell in mid-March.

The broadcasts will be accompanied by media, print, promotions, on- and off- premise activity, PR and digital, Heineken said.