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UK: Heineken to re-launch with 5% beer

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Heineken is planning a major re-launch in the UK with the aim of establishing a new and higher strength version of its main lager brand. Heineken, which was originally launched in the UK in 1951, is marketed in Britain in a 3.4% abv version. The Dutch brewer is now planning to re-launch its core brand at 5% abv.


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