News

US: Heineken to launch light brand in US

Most popular

Pernod is back in Kentucky, but why did it leave?

The opportunity for no-alcohol in the on-premise

Which drinks companies will be hit by cool weather

Anheuser-Busch InBev Performance Trends 2014-2018

Why brown spirits is behind low- & no-alc curve

MORE

Heineken is to begin exporting its Premium Light brand to the US market.

Local Dutch reports said today that shipments will begin to arrive in all US states in the second quarter of 2006, following a test launch in four markets.

Heineken has tested the brand already in Phoenix (Arizona), Dallas (Texas), Tampa (Florida) and Providence (Rhode Island).


Sectors: Beer & cider

Companies: Heineken

Related Content

"Diageo needs to be one of the best incubators of new brands" - CEO...

Will McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment

Will McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment...

US: Pepsi Beverages Co signs Tampico distribution deal

US: Pepsi Beverages Co signs Tampico distribution deal...

Anheuser-Busch InBev Performance Trends 2014-2018 - results data

Anheuser-Busch InBev Performance Trends 2014-2018 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?