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DENMARK: Heineken to launch in Carlsberg's back yard

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The Heineken beer brand is set to do battle with its rival Carlsberg on the Danish beer's home ground after Danish Brewery Group said on Tuesday it would sell the Dutch beer in Denmark. Danish Brewery Group is the country's second largest brewer behind Carlsberg and it has signed an agreement to distribute and market Heineken's beers and soft drinks in the autumn.


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