NETHERLANDS: Heineken targets grey dollar in competition call
By Andy Morton | 27 February 2013
Heineken has set its sights on the over-60s as it tries to tap into the well-off and time-rich demographic.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heineken has set its sights on the over-60s as it tries to tap into the well-off and time-rich demographic.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
Analysis - Tiger takes bite out of brand Heineken
Heineken's flagship beer brand has seen its volumes decline in the first half of the year as growth rates slowed in emerging markets, an analyst has said.
Market research related to this article
Heineken: the battle for Asia Pacific Breweries
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...
Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and service...
Heineken NV in Beer (World)
Heineken, the world’s third largest brewer and leading cider producer, continued its aggressive acquisitive expansion in 2012 with the purchase of Asia Pacific Breweries. This profile considers the extent to which the deal addresses the weaknesses in...
