The countertop Blade system takes eight-litre kegs

The countertop Blade system takes eight-litre kegs

Heineken has launched its countertop draught dispenser in the US, as it looks to target on-premise outlets that have smaller beer volumes. 

The brewer's Blade system is aimed at accounts that consider their beer sales too low to warrant the investment in regular taps and kegs. The unit first launched in the UK last October. 

Blade uses an eight-litre disposable PET keg and the beer stays fresh for 30 days. 

"The Blade system guarantees fresh draught even when you only serve a couple of glasses a day, or a week," said Cormac McCarthy, project lead for the Blade at Heineken USA. "Blade is hassle-free and fits almost anywhere."

The system is priced US$437 plus tax and shipping. Blade will launch in "select markets" with Heineken and Birra Moretti kegs, Heineken said.

Late last month, Heineken launched its alcohol-free lager in the Canadian market, tapping into healthy lifestyle trends

What's coming up in beer in 2018? - Predictions for the Year Ahead - Comment

Expert analysis

Heineken N.V. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Heineken N.V. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Marketline's Heineken N.V. Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments report includes business description, detailed reports on mergers and acquisitions (M&A), divestments,...read more