Heineken has launched Heineken 0.0 in Australia as the brewer continues to add the non-alcoholic lager variant to new markets.
Heineken 0.0 is now available in 38 global markets
Heineken 0.0 will roll out nation-wide in Australia, Heineken said today. The launch will be supported by a "large-scale" ad campaign.
The beer was first unveiled in Europe last year and is already available in 38 markets. It has also been launched in the Global Travel Retail channel, with Heineken's GTR sales head Koos Vrijlandt praising the product at the TFWA exhibition in Cannes last week. In April, the beer gained a listing with European budget airline Ryanair.
Commenting on the launch, Heineken's Australia country manager Damian Dabkowski said Heineken 0.0 had been a "huge success globally".
"We expect this to be replicated in the Australian market driven by great innovation on taste," Dabkowski said.
Heineken 0.0 is not the only new Heineken beer to launch in Australia in recent years. A mid-strength 3.3%-abv beer, called Heineken 3, entered the market in 2016.
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Sectors: Beer & cider
Companies: Heineken
