News

RUSSIA: Heineken takes first steps into Russian market

Most popular

Remy Cointreau Performance Trends 2016-2020

Campari and Cuervo - The next big spirits buy?

just-drinks meets Stoli Group CEO Hugues Pietrini

White spirits trying to ride hard seltzer craze

Spirits gift boxes will not be missed - comment

MORE

The Dutch brewing giant Heineken, has taken its first steps into the Russian market by agreeing to acquire Russian brewery Bravo International for as much as US$400m.
 
The final sale price is conditional on Bravo meeting volume and price targets in the next 12 months.

The company said the acquisition is a first step "towards achieving a broad market position in Russia." Heineken has had export operations in Russia since the early 1980s.

The deal will give the brewer well positioned local brands and the opportunity in the future to produce Heineken locally, an opportunity which will give the company "a competitive advantage in the Russian premium market, since Russia has very high import duties."

Announcing the deal Heineken said the acquisition would have a positive effect on the net profit per share in 2002. Heineken expects that the Russian beer market will rank in the top five global beer markets in a few years time.

Bravo International, based in St. Petersburg, has a 17% market share in the St. Petersburg region and a 7% share in the Moscow area. The brewery started production in 1999, and has a capacity of 5m hectolitres.


Companies: Heineken

Related Content

Carlsberg and Heineken in Cambodia - What just-drinks thinks

Carlsberg and Heineken in Cambodia - What just-drinks thinks...

Heineken shuffles executives, names first chief digital & technology officer

Heineken shuffles executives, names first chief digital & technology officer...

Heineken invests in South Africa as turf war with Anheuser-Busch InBev intensifies

Heineken invests in South Africa as turf war with Anheuser-Busch InBev intensifies...

Heineken Performance Trends 2015-2019 - results data

Heineken Performance Trends 2015-2019 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?