UK: Heineken splashes out on Bulmers ad drive

By | 1 March 2013

Heineken launched two new Bulmers flavours last month

Heineken launched two new Bulmers flavours last month

Heineken is to run a “multi-million pound” TV advertising campaign around its Bulmers cider brand in the UK, to support the launch of two new flavours.

The 60-second spot, which can be viewed below, is part of Heineken's biggest spend on the brand, the Dutch brewer said today (1 March). Heineken is also lining up digital and social media and a multi-media push that will celebrate the beginning of the weekend for ten weeks over the summer, the company said.

Specific financial details were not revealed.

The campaign coincides with the launch last month of Bulmers Cider Bold Black Cherry and Pressed Red Grape and the rebranding of Bulmers No.17 as Crushed Red Berries & Lime.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Heineken

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UK: Heineken splashes out on Bulmers ad drive

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