News

UK: Heineken slows down Motorhead for Kronenbourg 1664 ad

Most popular

The 'metaverse' opportunity for beverage brands

Campari faces familiar troubles - analysis

Sustainability and responsibility activations

Beverage companies set for tough pricing desicions

India - Still spirits promised land? - comment

MORE

The UK arm of Heineken has lined up an advertising push for its Kronenbourg 1664 , featuring the rock band Motorhead.

The unit said yesterday (27 October) that a campaign, entitled ‘Slow the Pace’, will see Kronenbourg return to UK TV screens for the first time since 2006, when it was owned by Scottish & Newcastle. The first execution shows rock band Motorhead performing a slowed-down version of  ‘Ace of Spades’. Over the next 12 months, Heineken UK will team up with other musical artists and record slowed-down version of their well-known tracks.

The rest of the campaign includes press and digital advertising, a short-film documentary and a social media activity.

“Showing Motorhead performing a … different version of ... ‘Ace of Spades’ is an ... innovative way to deliver the consumer message that Kronenbourg 1664 is a beer that is brewed to be enjoyed slowly,” said Lucas Bergmans, senior brand manager for Kronenbourg at Heineken UK.

The newly-recorded version of 'Ace of Spades' is available to download here.


Related Content

"Having a big uncle or auntie over your shoulder is priceless" - just-drinks speaks to Beavertown Br...

Heineken faces tough battle in China's growing super-premium tier - analysis

Heineken faces tough battle in China's growing super-premium tier - analysis...

Heineken throws Q1 surprise but stage set for LatAm battle - analysis

Heineken throws Q1 surprise but stage set for LatAm battle - analysis...

Heineken brings UK production in-market as Brexit looms - just-drinks EXCLUSIVE

Heineken brings UK production in-market as Brexit looms - just-drinks EXCLUSIVE...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?