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CHINA: Heineken sees 25% growth in China

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Heineken expects to sell around 250,000 hl of its flagship eponymous brand in China in 2004, the Dutch press quoted a company official saying.

The figure would be a 25% increase on volumes last year.

Rick Link, described by the report as "a responsible person for the company's Chinese operations" said Heineken expects the Chinese market to expand some 6% a year over the next few years.

In 2003, the Chinese beer market had a volume of 250 million hectolitres.


Sectors: Beer & cider

Companies: Heineken

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