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US: Heineken recruits Colbert to drive central region sales

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The US arm of Heineken has finally confirmed a replacement sales VP for its central region.

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Following the appointment of Scott Blazek as senior VP for sales in May, Heineken USA has been without a region VP for sales across the central region. Yesterday (22 December), however, the unit said that Jeffrey Colbert will fill the role with immediate effect.

Colbert joins Heineken from Tenth & Blake Beer Company in Chicago, where he was senior VP of sales and marketing. He has also spent time with MillerCoors, Coors Brewing Company, MolsonCoors and Miller Brewing Company, as well as having worked for Coca-Cola Enterprises in Massachusetts.

In his new role, Colbert will oversee relationships with Heineken's distributor partners and key regional accounts, as well as “assess and improve the effectiveness of retail executions that support brand development to ensure delivery of company objectives”.


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