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Heineken readies France production spend as Desperados demand grows

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Heineken is to invest EUR28.9m (US$32.7m) on increasing the production capacity at one of its French facilities, as demand for its Desperados Tequila-flavoured beer continues to rise in the country.

The spend, on its La Valentine plant in Marseilles, will focus primarily on raising production capacity at the site by 35%, the equivalent of 450,000 hectolitres per year. Desperados will also be brewed at the southern France facility for the first time, once the work has completed.

Included in the investment is the installation of a biogas unit to help improve energy efficiency and provide cleaner fuel. Work will begin on the extension early next year and is scheduled to take 12 months to complete.

"We are proud to reaffirm the strategic role played by the La Valentine brewery (as part of the Heineken group) serving an area running from Nice to the Atlantic coast - one of the most dynamic consumption zones for beer in France," said Heineken France president Pascal Sabrié.

The increase in capacity will lead to the creation of ten jobs, taking the brewery's total workforce to more than 140, after ten more new posts were added earlier this year.

Heineken has invested just over EUR24m at the Marseilles plant since 2010. Early last year, the group said it would spend EUR9.3m on raising production at one of its two other French facilities, in Schiltigheim, near Strasbourg. The other brewery is in Mons-en-Baroeul in the north.

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Sectors: Beer & cider

Companies: Heineken

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