Heineken has appeared to dismiss the reports

Heineken has appeared to dismiss the reports

Heineken has branded reports that it is in negotiation to sell its Czech operations to Molson Coors as “speculative rumours”.

Earlier today, Reuters cited a report from Czech newspaper Lidove Noviny claiming the two firms are holding discussions about a possible deal. One of two unnamed sources was quoted as saying: “The talks are already a reality even if it is not certain how they will turn out.” 

In a response to just-drinks, however, a Heineken spokesperson said: “These are speculative rumours in the market and as you know we do not comment on speculation and rumour.” 

A Molson Coors spokesperson said: “We don’t comment on rumour or market speculation.”

In 2012, the Canada and US-headquartered firm paid EUR2.65bn(US$3.54bn) to aquire Staropramen brewer StarBev, the Czech Republic's second-largest beer firm. SABMiller's Plzenský Prazdroj is the country's market leader with a volume share of 43%, according to Euromonitor. 

Heineken is third with a 13% share.

In April, Carlsberg announced it had agreed to take a 51% stake in Czech brewer Zatecky Pivovar

*This story was updated at 5pm BST to include a comment from Molson Coors.