News

FRANCE: Heineken puts faith in premium brands to beat beer decline - report

Most popular

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

Interview - Mark Sandys, Diageo's head of beer

Why future for low-cal soft drinks looks brighter

MORE

Heineken is betting on higher-margin brands in France as premium beers get set to overtake mainstream labels, the head of Heineken France has reportedly said.


Related Content

Heineken links up with China Resources Enterprises in US$3.1bn deal

Heineken links up with China Resources Enterprises in US$3.1bn deal...

Heineken faces tough battle in China's growing super-premium tier - analysis

Heineken faces tough battle in China's growing super-premium tier - analysis...

Heineken launches Nespresso-style draught beer platform Blade

Heineken launches Nespresso-style draught beer platform Blade...

France has

France has "missed the train" on wine brands - Badet Clement...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?