FRANCE: Heineken-owned France Boissons names new president

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Heineken has announced the appointment of Loïc Latour to the post of president of its French distribution subsidiary, France Boissons.

The company said late last week that Latour replaces Marc Roubaud, who assumed the role in June 2010 and has now quit the group. Latour, 52, has occupied the post of commercial director for out-of-home consumption market, at Heineken's French unit, Heinken Entreprise, since 2003.

He began his career at Kraft Jacobs Suchard in 1987 before joining Diageo in 1995 as sales director for the supermarket and cafés, hotels and restaurants channels.

Latour then moved to Champagne house Moët & Chandon where he was director for the European zone.

He started in the president position on Friday (21 December), France Boissons said.

Sectors: Beer & cider, HR – personnel

Companies: Heineken

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