Heineken has sent representatives to Colombia to spend three weeks studying the possibility of acquiring the country's brewer Bavaria, the local daily El Tiempo reported, citing sources close to the matter.

The report said that Heineken would be spending the time visiting factories and studying the way Bavaria operates.

Heineken has become the latest international brewer to be linked to the acquisition of Colombian beer maker Bavaria.

On Wednesday it was reported that Heineken had made a firm offer of around US$9 billion.  No details of how the deal would be structured were given.

Both Scottish & Newcastle and SABMiller have been linked to bids in the last week by the media.