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S AFRICA: Heineken mulls Amstel brewery opening

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Heineken is considering opening a brewery in South Africa, according to press reports. The Dutch company is considering the idea as the expiration date for SABMiller's licence for its Amstel brand in the country draws nearer.

Speaking to Reuters today (1 June), a Heineken official said: "Heineken with its partners Diageo and Namibia Breweries will decide within the coming year how to expand further into South Africa." A decision is thought to be likely before the end of next year.

Amstel is presently brewed in South Africa by SAB Ltd, the South African subsidiary of SABMiller, under licence from Heineken's Amstel Brouwerij. This licence is set to expire in late 2008.

"Currently there are no discussions with SAB on the (dis)continuation of the licence," the official told Reuters.


Sectors: Beer & cider

Companies: Heineken, SABMiller, Diageo

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