Heineken is set to lose a distributor in Mexico. The processed and canned food maker Grupo Herdez has told the Mexican Stock Exchange that it will cease distributing the brewer's beer by October.

In a filing yesterday (29 August), the Mexican company said that the exclusive beer distribution agreement with Heineken no longer fits with its long-term strategic plan. The contract, which took effect in January last year, will be terminated in the third quarter, as agreed with Heineken, Herdez said.

In January this year, Heineken began distributing beer in the US for Mexico's second-largest brewer Femsa. Last year, Femsa agreed to distribute Adolph Coors' Coors Light in Mexico.