News

HOLLAND: Heineken looking to acquire in China

Most popular

Is craft spirits approaching a reset moment?

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

MORE

Dutch brewing giant Heineken needs to radically alter its Chinese strategy according to outgoing chairman Karel Vuursteen, who was quoted in the Dutch daily Financieele Dagblad today. He said that Heineken plans to acquire local beer brands in China, as it had failed to achieve a leading position in China through its premium Heineken brand and needed to radically alter its strategy to compete with local labels. The move is apparently being discussed with Heineken's Asian partner. It has a joint venture -Asia Pacific Brewers - with Fraser & Neave.


Related Content

Heineken links up with China Resources Enterprises in US$3.1bn deal

Heineken links up with China Resources Enterprises in US$3.1bn deal...

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment...

Heineken faces tough battle in China's growing super-premium tier - analysis

Heineken faces tough battle in China's growing super-premium tier - analysis...

How did Heineken perform in its H1 2018? - results data

How did Heineken perform in its H1 2018? - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?