GLOBAL: Heineken kicks off Champions League Final ad push
By Andy Morton | 5 April 2013
Heineken has launched a global ad campaign to support its UEFA Champions League sponsorship, now in its seventh year.
The new ad features a fan overcoming obstacles to get to the tournament final, due to be played in London on 25 May. Heineken has also launched an app that will give one US consumer a viewing party for the final in his home town, the Dutch brewer said this week.
The ad launched around the world on Tuesday (2 April).
Heineken renewed its Champions League sponsorship deal for a further three years in 2011. That deal runs until 2015.
Expert analysis
Global Beer Tax Tables, 2012
This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.
Sectors: Beer & cider, Marketing – advertising & promotions
Companies: Heineken
View next/previous articles
Currently reading -
GLOBAL: Heineken kicks off Champions League Final ad push
5 Apr 2013 -
Related research
Heineken: the battle for Asia Pacific Breweries
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...
Heineken USA Inc.: Consumer Packaged Goods - Company Profile & SWOT Report
Canadean's "Heineken USA Inc.: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot...
Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and service...
Related articles
IRELAND: Heineken appoints new MD
Heineken has appointed a new managing director for its Ireland business.
FINLAND: Drinks industry pans alcohol tax rise decision
Panimoliitto, Finland's drinks industry federation, has criticised a Government plan to further increase the tax on alcohol in 2014.
US: Beer bounces back, buoyed by craft, in 2012 - research
The US beer sector saw a return to growth in 2012, driven by the continued rise of craft beer and premium products, a new report reveals.
There are currently no comments on this article
Be the first to comment on this article