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Paul Daniels and Debbie McGee
star in the beer brand's latest ads

Heineken is promising that the more Heineken you purchase the less you will have to sit through its latest execution of TV advertisements.

B-list celebrities such as Paul Daniels and wife Debbie McGee, Jimmy Saville, Vanessa Feltz and Peter Stringfellow will all appear in the £3m (US$4.2m) campaign starting in the UK on 23rd July.

The first execution shows Daniels with his wife on a white swing in a Kitsch grotto setting singing "Close to You" at which the Heineken strapline says: "Buy a pint of Heineken, or we'll keep running this commercial."

During the second execution, Vanessa Feltz and Peter Stringfellow drop out of the sky to sing "Close to You" while dressed as angels. This time the strapline says: "It seems some people didn't take the last Heineken commercial seriously. Perhaps this might persuade them."

Continuing with: "Remember buy Heineken or we'll keep running these commercials."

Details of the fourth and final execution are not being released. But the third execution begins with: "Good news. Sales of Heineken have risen dramatically, but not dramatically enough." And Emmerdale TV star Lisa Riley and "It" girl Tamara Beckwith sing along while cuddling Jimmy Saville while at the same time a trumpet-playing Jimmy Hill marches past.

Companies: Heineken

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