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Heineken gives US TV debut to Strongbow - video

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Heineken has launched the first TV ad for Strongbow in the US, which encourages consumers to drink the cider over ice. 

The spot, entitled 'Slow Motion Horse', is part of a wider campaign for the brand called 'Cider at Its Bestest'. The campaign aims to push the idea that Strongbow is “at its best” when served over ice. 

The TV ad debuted in the US yesterday and is being followed up with a 60-second online ad. The push will also feature print, digital and experiential marketing activity. 

A second TV ad - 'Three Sunsets' - will be launched later this year.

The brand is referred to as Strongbow 'hard' cider in the US, as cider refers to apple juice. The category is enjoying a significant renaissance in America, with latest figures showing domestic cider volumes were up 74% in the first four months of this year

Total spend on the campaign was not disclosed. 

Heineken launched two flavoured variants of Strongbow - Gold Apple and Honey & Apple - in the US in March

Early last year, the Dutch brewer took US distribution of Strongbow in-house in the US


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