News

Heineken gets behind Foster's Rocks with GBP2m campaign

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Heineken has launched a GBP2m (US$3m) UK marketing campaign for its new rum-flavoured lager, Foster's Rocks.


Related Content

What the new Johnnie Walker campaign says about the next generation of consumers

What the new Johnnie Walker campaign says about the next generation of consumers...

How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation director, Hans Erik Tuijt

How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation direc...

Heineken Performance Trends 2013-2017 - results data

Heineken Performance Trends 2013-2017 - results data...

Is Heineken right to jump in bed with Lagunitas? - analysis

Is Heineken right to jump in bed with Lagunitas? - analysis ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?