Heineken has brought its flagship lager to Kenya. The Dutch brewer has entered into a joint venture with Kenya's East African Breweries Limited (EABL), making the Kenyan company Heineken's sole importer in Kenya and Uganda.

Heineken International's managing director for sub-Saharan Africa, Thom de Man, said that Heineken hopes to tap into Kenya's growing demand for premium brands of alcoholic beverages. The brewer does not currently plan to produce or bottle the brew in Kenya, De Man added.

The brewer also has similar joint venture deals in South Africa, Namibia, Ghana and Sierra Leone as well as ownership in brewery operations in the Democratic Republic of Congo, Rwanda and Burundi.