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SOUTH AFRICA: Heineken faces beer shortage in South Africa

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Heineken has been suffering a shortage of its products on the South African market after the Dutch brewer ended a production and distribution agreement with a local company for its Amstel lager.

The beer shortages began in March when drinkers were forced to seek an alternative to Amstel and turned to the Heineken brand as a replacement.

Speaking to just-drinks today (8 May), Heineken said it expects its Amstel brand to once again be available in the South African market in the next fortnight. Plans, meanwhile, to supply Amstel in non-returnable glass bottles are in place within five months, and the entire market is expected to be served within six months.

A spokesperson for Heineken said: "It will take some time to establish the supply chain. We are working hard to deliver soon."

Heineken has confirmed plans to build a local brewery in South Africa in the future in an attempt to rectify the beer shortage.


Sectors: Beer & cider

Companies: Heineken

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