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HOLLAND: Heineken eyeing Fujian Sedrin brewery

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Heineken's chief executive has reportedly confirmed the brewer's interest in Chinese beer maker Fujian Sedrin.

Jean-Francois van Boxmeer told Reuters yesterday (7 December) that Heineken was one of the four reported suitors for Fujian Sedrin, China's eighth-largest brewer.

"It is not us directly, but Asia Pacific Breweries that is looking at it," van Boxmeer said. The Dutch brewing giant runs a joint venture, Heineken Asia Pacific Breweries China, with the Singapore-based brewer. Heineken failed to return requests for comment as just-drinks went to press.

Reports last month said that three other brewers - InBev, Anheuser-Busch and Beijing Yanjing Brewery - were interested in buying Fujian Sedrin.

Steve Burrows, CEO and president of Anheuser-Busch International, said: "It is our policy to not confirm, deny or speculate on reports of potential investments, acquisitions, mergers, new business partnerships or other transactions."

InBev declined to comment while officials from Beijing Yanjing Brewery could not be reached as just-drinks went to press.

InBev, Heineken and A-B have all long expressed an interest in expanding in China. Beijing Yanjing, keen to grow without investment from international brewers, wants to expand outside its stronghold in the capital city.


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