News

SERBIA/KAZAKHSTAN: Heineken, Efes to de-merge operations

Most popular

The just-drinks Analyst returns

Carlsberg's priorities for the years ahead

Could a Pernod offload revolutionise wine?

Heineken Performance Trends 2014-2018 - data

The just-drinks Analyst returns

MORE

Heineken and Efes have agreed to unwind their four year-old partnerships in Kazakhstan and Serbia following a “strategic review”. 

//i2.aroq.com/1/heinekenlogonew.jpg

The Dutch brewer will sell its 28% stake in Efes Kazakhstan to Efes Breweries International (EBI), a subsidiary of Anadolu Efes, it was announced late last month. Conversely, in Serbia, Heineken will take full control of Central Europe Beverages – a JV with EBI – by acquiring the Turkish brewer's 28% stake. 

Central Europe Beverages was established by the two groups in August 2008

The transactions, which are expected to complete by May, will result in EBI paying Heineken a total of US$161m. 

Heineken said in a statement: "Following a strategic review the decision has been taken to unwind the partnerships."

In Serbia, Heineken’s brand portfolio includes Heineken, Amstel and local brands PilsPlus, Zajecarsko, MB Pils and Master. In Kazakhstan, the brewer said the beer market offers “attractive growth opportunities” and it will continue to export its flagship brand to the country.


Related Content

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment...

Heineken Q1 2017 by region - results data

Heineken Q1 2017 by region - results data...

The beer category in 2017 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

The beer category in 2017 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS...

FREE TO READ - just-drinks' Mergers & Acquisitions database - December 2018

FREE TO READ - just-drinks' Mergers & Acquisitions database - December 2018...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?