S AFRICA: Heineken, Diageo secure new brewery location

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

Will 2020 see Campari Group back on the M&A hunt?

just-drinks looks at the career of Michel Doukeris


Heineken and Diageo have confirmed the location for their new brewery in South Africa.

The two companies, who, along with Namibia Breweries Limited, founded Brandhouse Beverages in the country in 2004, said today (26 March) that construction of the brewery, in the Sedibeng area between Vereeniging and Alberton, south of Johannesburg, has already begun.

The site covers 80 hectares, and the brewery will have an initial capacity of 3m hectolitres, with the built-in flexibility to expand, Heineken said. It will brew a range of Heineken and Diageo brands including Heineken and Amstel.

Construction of the brewery, which will be 75% owned by Heineken and 25% by Diageo, is expected to be completed by the end of 2009, leading to the creation of around 225 permanent jobs at all levels.

"The location of the brewery was a difficult decision based on far more than just geology, geography and infrastructure," said Heineken's regional president for Africa and Middle East, Tom de Man. "We are also very aware that southern Johannesburg is an area that will benefit enormously from new commercial investment, which will in turn assist and enable social and economic progress in the whole area. We, our partners Diageo and our local joint venture business Brandhouse consider ourselves part of that process."

Simon Litherland, MD of Brandhouse, added: "We are absolutely delighted with the progress being made to construct the brewery. It is a great vote of confidence from our parent companies, not only in Brandhouse and its employees, but also in the ongoing opportunities for growth in the South African market.

"Brandhouse will continue to market and distribute the same brands as it currently does."

A second site considered as a potential location for the brewery, in Ekurhuleni, north-east of Johannesburg, is still under consideration for other operations, Heineken added.

Sectors: Beer & cider

Companies: Heineken, Diageo

Related Content

Heineken invests in South Africa as turf war with Anheuser-Busch InBev intensifies

Heineken invests in South Africa as turf war with Anheuser-Busch InBev intensifies...

Anheuser-Busch InBev cleared for South Africa Guinness production in Diageo deal

Anheuser-Busch InBev cleared for South Africa Guinness production in Diageo deal...

Heineken lines up full ownership of Brixton Brewery

Heineken lines up full ownership of Brixton Brewery...

"Having a big uncle or auntie over your shoulder is priceless" - just-drinks speaks to Beavertown Br...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?