News

RUSSIA: Heineken cuts 500 jobs, aims for 20% share

Most popular

Beverage companies set for tough pricing desicions

Campari faces familiar troubles - analysis

How A-B InBev's Brito changed the drinks industry

Sustainability and responsibility activations

just-drinks looks at the career of Michel Doukeris

MORE

Heineken today (5 July) revealed that it recently cut 500 jobs from its operations in Russia as a result of the integration of four breweries it acquired there last year.

A bullish Heineken praised the integration of the four sites - Patra, Stepan Razin, Baikal and Ivan Taranov - and said that volumes will be up this year on an organic basis.

The Dutch brewing giant said that the integration of four Russian breweries it bought last year was "developing excellently" and that volumes would hit 13m hectolitres this year. On a like-for-like basis - including contributions of the acquired breweries - Heineken's volumes in Russia would have reached 12m hl last year.

Heineken, Russia's third-largest brewer behind SUN Interbrew and market leader Baltic Beverages Holding, said it was targeting a market share of 20% in "five to six years" through organic volume growth.

Heineken officials could not be reached for comment as just-drinks went to press.


Related Content

Molson Coors to cut up to 500 jobs, close Denver office in major restructuring

Molson Coors to cut up to 500 jobs, close Denver office in major restructuring...

Heineken throws Q1 surprise but stage set for LatAm battle - analysis

Heineken throws Q1 surprise but stage set for LatAm battle - analysis...

The battle for beer dominance in Vietnam - market data

The battle for beer dominance in Vietnam - market data...

Heineken full-year 2017 by region - results data

Heineken full-year 2017 by region - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?