HOLLAND: Heineken confirms US FEMSA talks

By | 2 April 2007

Heineken has confirmed that it is in negotiations to extend its US import and distribution agreement with Mexican brewer FEMSA.

Citing FEMSA's CEO, Jose Antonio Fernandez, Bloomberg has reported today (2 April) that the two companies have reached a long-term agreement to import FEMSA brands into the US.

When contacted by just-drinks today, a spokesperson for Heineken would not be drawn on the claims. "We are in talks," the spokesperson confirmed, "but there is no agreement yet".

The current deal between the two is set to expire at the end of this year, the spokesperson said. In 2004, Heineken and FEMSA struck a deal that allowed the Dutch brewer to handle Mexican beers including Tecate and Dos Equis in the US. Last year, depletions of the FEMSA portfolio rose by 13%.

Sectors: Beer & cider

Companies: FEMSA, Heineken

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HOLLAND: Heineken confirms US FEMSA talks

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