Heineken USA confirmed today that it will roll out its light beer brand Heineken Premium Light across the country in March to April 2006.

The announcement was made today at the company's National Distributor Conference by Heineken chairman Jean Francois van Boxmeer.

Heineken Premium Light has been test marketed in select US markets during the last few months.

As part of the 2006 national roll out, the brand will be supported by a comprehensive and integrated marketing campaign featuring television, print, radio, Internet and out-of-home advertising, van Boxmeer said.