News

Heineken closes China Resources Enterprise deal

Most popular

Why brown spirits is behind low- & no-alc curve

Pernod is back in Kentucky, but why did it leave?

Anheuser-Busch InBev Performance Trends 2014-2018

How UK craft brewers are winning with Generation Z

Mainstream media is confusing spirits' consumer

MORE

Heineken has completed the formation of a partnership in China as it looks to capitalise on the growing premium beer segment in the country. 

Heineken first announced the deal with China Resources Enterprise in August 2018

Heineken first announced the deal with China Resources Enterprise in August 2018

The deal, initially announced last August, sees Heineken become China Resources Enterprise's (CRE) 40% minority partner in holding company CRH Beer, which controls China's biggest brewer China Resources Beer. In return, CRE takes control of the Heineken lager brand and its current China operations through a licensing deal that covers mainland China, Hong Kong and Macau.

CRE has also become a shareholder in Heineken. 

The completion of the transaction "enables Heineken, CRE and CR Beer to now start the implementation of their strategic partnership", Heineken said. 

When the deal was first announced, Heineken said the partnership would help its namesake brand find fresh growth in China's burgeoning premium beer market.

"We believe that our strong Heineken brand and marketing capabilities, combined with CR Beer's deep understanding of the local market, its scale and best-in-class distribution network will create a winning combination in the growing premium beer segment in China," Heineken's CEO Jean-François van Boxmeer said at the time. 

Heineken faces tough battle in China's growing super-premium tier - analysis


Related Content

Heineken links up with China Resources Enterprises in US$3.1bn deal

Heineken links up with China Resources Enterprises in US$3.1bn deal...

Heineken faces tough battle in China's growing super-premium tier - analysis

Heineken faces tough battle in China's growing super-premium tier - analysis...

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment...

Heineken unlikely to loosen tight control over China assets - analyst

Heineken unlikely to loosen tight control over China assets - analyst...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?