The US division of Heineken has lined up the re-release once again of the Werewolf Blood-Red Ale extension of its Newcastle beer brand.

The variant, initially launched in the US two years ago then again in 2013, will roll out in the on- and off-trade and will be available from this month through to October. Newcastle Werewolf can be found “in most major markets” in the country.

Brewed with rye malts that give it a blood-red colour, the beer will be backed by a national social and digital campaign as well as local sampling, point-of-sale materials and displays at retail.

Earlier this year, Heineken ran a series of ads in the US for the Newcastle ale brand featuring UK actors Stephen Merchant and Elizabeth Hurley.