Heineken USA (HUSA) said yesterday (March 3) that Don J. Blaustein has joined the company as vice president of sales.

Blaustein previously was vice president, global sales for Molson Inc. He replaces Peter Dadzis, who resigned from HUSA in January.

"We are extremely pleased and proud to welcome Don to Heineken USA," said Frans van der Minne, Heineken USA president. "His extensive industry experience and extraordinary track record, both in sales and management, convinced us that he is the one to lead our sales team as we continue to grow Heineken USA. We have added a true industry leader to our management team."

Blaustein said of his new appointment: "I have always admired the Heineken portfolio of brands and Heineken's ability to protect the integrity of its flagship brand, while consistently growing its business. I am thrilled to join a company that brings a premium product to market, and has a brand with a rich European heritage that stands for quality, responsibility and innovation. It is a pleasure to join the Heineken USA organisation and to help continue to gain share in the American market."

At Molson, Blaustein expanded the international export presence of Molson's brand portfolio, including the successful launch of Molson brands in the UK, Australia and New Zealand.

Blaustein spent 16 years at Diageo/Guinness LTD. He held a number of positions including: managing director of Guinness Australasia; president, Guinness Caribbean & Latin American region; president, Guinness Canada; vice president, sales & marketing; vice president marketing; and group marketing manager.