Heineken has appointed Ivan Gutierrez as sales director for the 'heartland' region of its US beer business.

Heineken said today (10 February) that Gutierrez will take up the role immediately. Most recently, he was the America and Asia export director at Cerveceria Cuauhtemoc Moctezuma, which Heineken swallowed in 2010 as part of its acquisition of FEMSA Cerveza. 

Gutierrez will report to Jeffrey Colbert, the vice-president for Heineken USA's central region. He will be responsible for "driving performance and delivering results through distributor management, retail execution and zone team development", the brewer said. He will also be responsible for the heartland zone's business plan and budget.

A spokesperson could not be immediately reached to give details of his predecessor.