Heineken appoints France MD

Heineken appoints France MD

Heineken has confirmed that Pascal Sabrié will replace Marc Busain as MD of its beer business in France.

A spokesperson for the brewer has told just-drinks today (21 October) that Sabrié will return to the Heineken France business after Busain moves to become MD of Cuauhtemoc Moctezuma, the group's Mexican beer business that incorporates FEMSA Cerveza. Busain will move on 1 December.

Sabrié has been Heineken's commercial director for Western Europe since June last year. Prior to that, he spent four years as VP of Heineken France and, before that, seven years as president of Heineken's Strasbourg-based Brasserie Fischer. He began working for Heineken, in France, in 1993.

The Heineken spokesperson said that a replacement for Sabrié at the Western Europe business has yet to be announced.