Cindy Tervoort will take up the marketing director post in January

Cindy Tervoort will take up the marketing director post in January

Heineken has appointed Cindy Tervoort to the role of UK marketing director, following the promotion of Jacco van der Linden to managing director of Heineken's operating company in China. 

Linden took up his position in August, while Tervoort will take over the UK role in January. She will join from PepsiCo where she is currently head of marketing for cereals in Western Europe & Africa. 

She will report to David Forde, Heineken’s UK managing director, and will become part of the UK senior management team.

Forde said: "She arrives in our UK business at a very exciting time, as we continue to invest and innovate.”

Late last month, Heineken reported a strong third quarter.