Heineken is looking to coordinate global strategy

Heineken is looking to coordinate global strategy

Heineken has moved the head of its Brazil unit to a newly-created role as chief strategy officer.

Chris Barrow will take up his new post in the Dutch brewer's Amsterdam headquarters in August, Heineken said yesterday (19 March). Barrow will oversee the “evolution of Heineken's wider business strategy”, the company said.

Zimbabwean-born Barrow joined Heineken in 2004 and has been MD in Brazil since 2011. He previously worked for SABMiller in South Africa, Asia and Central America.

Heineken announced last month that Didier Debrosse, regional president for Western Europe, will take over as Brazil MD.

For an interview with Heineken's GM for Ethiopia, Johan Doyer, click here.