USA: Heineken Announces New Chief Executive Officer For USA Unit
Heineken, the Amsterdam-based brewer, has named Frank Van der Minne as President and Chief Executive Officer of its Heineken USA unit. Van der Minne is a 25-year veteran of the Heineken Group, serving most recently as Director Central and Eastern Europe, based in Amsterdam. Before that, he held various international positions in the Asia Pacific region, was General Manager of Murphy Brewery in Ireland and Export Director in Amsterdam. Van der Minne replaces Michael Foley, who will become the new Group Chief Executive of Aer Lingus, Ireland's national airline. Van der Minne will assume the new position on September 1. The appointment was announced by Heineken's Executive Board Chairman Karel Vuursteen, who praised Van der Minne as "an excellent beer executive with extensive international experience. With his track record in marketing, sales and distribution, he is well-equipped to lead the continuation of the strong performance of Heineken in the North American beer market." Heineken USA Inc. is a wholly-owned subsidiary of Heineken NV and is benefiting from a strong growth trend among imported beers in America. The imported segment is the fastest growing part of the American beer market. The company, headquartered in White Plains NY recently reported that its Heineken brand grew 11 percent in the U.S. in 1999, outperforming the import segment. The U.S. beer market overall grew 1.6 percent in volume. Heineken is the world's most international brewer, with operations in over 100 countries. The Heineken brand is sold in over 170 countries, more than any other beer brand.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Key trends for the alcohol category in 2017
- Heineken goes from strength to strength - Analysis
- Key trends for the beer category in 2017 - Focus
- Heineken 2012-2016 - results data
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- Beam Suntory revamps Bowmore whisky packaging
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Asahi Group lifts 2016 sales, profits
- Non-alcoholic Heineken set to hit Europe - CEO
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends