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Heaven Hill's 2018 Parker’s Heritage Collection whiskey - Product Launch

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Heaven Hill's 2018 Parker's Heritage Collection whiskey

Heaven Hills 2018 Parker’s Heritage Collection whiskey

Heaven Hill's 2018 Parker’s Heritage Collection whiskey

Category - Spirits, whiskey, US, 55% abv

Available - From September

Location - The US, in selected markets

Price – SRP of US$89.99 per 75cl bottle

Heaven Hill has announced the 12th edition of its annual ultra-premium release. Parker's Heritage Collection Kentucky Straight Bourbon Whiskey was finished in orange curaçao barrels.

The liquid has been aged for seven to eight years before being transferred for four months to barrels that previously held French orange curaçao liqueur.

The late Heaven Hill master distiller Parker Beam, after whom the series is named, was diagnosed with Amyotrophic Lateral Sclerosis (ALS) in 2010. The past five editions from 2013-2017, including the "Promise of Hope" Bourbon, the "Original Batch" Straight Wheat Whiskey, the Kentucky Straight Malt Whiskey, the 24-Year-Old Bottled-in-Bond Bourbon, and the 11-Year-Old Single Barrel, respectively, have raised around US$1m towards ALS research and patient care. A portion of proceeds from the latest release will also go to the same cause. 

Susan Wahl, group product director at Heaven Hill, said: "This newest edition blends both Parker's imprint, as the Bourbon was distilled by him several years ago, but also the imprint of our current master distiller, Denny Potter, who worked through countless samples to find the perfect balance of flavour and Bourbon. We are proud to continue offering the Parker's Heritage Collection in his memory and continue to support ALS research and patient care efforts."

just-drinks' Mergers & Acquisitions database - June 2018


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