News

US: Heaven Hill to release third edition Parker

Most popular

Indonesia the wildcard in CCA buy - comment

Why rum should avoid gin's template for growth

Will Diageo earn its gin wings with Aviation?

The just-drinks analyst returns

What rum needs to do to recognise its potential

MORE

Heaven Hill Distilleries is to release the third edition of its Parker's Heritage Collection in the US.

The 2009 'Golden Anniversary' edition, which celebrates Parker Beam's 50 years as Heaven Hill master distiller, will be released in September, the company said today (21 July).

"This Bourbon, a fitting tribute to an industry icon, has been 50 years in the making," said Susan Wahl, brand manager for whiskeys at Heaven Hill.

The Golden Anniversary edition will be offered nationally in a 750ml bottle, at 100 proof with an average retail price of US$150.

Only 1500 three-bottle cases will be produced, which will be allocated across the country and in select international markets.

Packaged in the same bottle as the 2007 and 2008 editions, the Parker's Heritage Collection Golden Anniversary bottling carries a gold and buff face label rather than the black and gold label of the previous two releases.

Last week, Heaven Hill lined up the off-trade launch of a range of pre-mixed cocktails in the US.

Burnett's Cocktails will initially offer three variants - cosmopolitan, margarita and mojito. All three will have Burnett's vodka as their spirits bases.


Sectors: Spirits

Companies: Heaven Hill Distilleries

Related Content

Constellation Brands to offload Black Velvet Canadian Whisky to Heaven Hill Brands

Constellation Brands to offload Black Velvet Canadian Whisky to Heaven Hill Brands...

"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven...

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands...

Brown-Forman’s Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey - Product Launch - American whiskey in the US data

Brown-Forman’s Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey - Product Launch - American...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?