Heaven Hill Distilleries has announced an addition to its sales division.

The US-based company said yesterday (9 October) that Mike Aveni is set to become the area manager for Wisconsin. Aveni will report to Heaven Hill regional manager Scott Bjerva.

"Mike Aveni brings tremendous experience to his new role with Heaven Hill Distilleries," said North American sales director Steve Feller. "His background in the state is an invaluable addition for the growth of our core brands."

Aveni has spent 33 years in the beverage alcohol industry with Fleischman, Glenmore and Sebastiani, the company said.

Family-owned Heaven Hill produces a range of spirits that also includes Hpnotiq liqueur, Pama pomegranate liqueur and aperitif brand Dubonnet.