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US: Heaven Hill launches pomegranate liqueur

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Heaven Hill Distilleries has launched a pomegranate-flavoured liqueur in the US.

Pama Pomegranate Liqueur has been unveiled in four states - New York, Chicago, Miami and southern California, the company said yesterday (16 January). The drink will be rolled out nationwide in the Spring.

"The groundswell of interest in the pomegranate, combined with consumer's desire for new, mixable and colorful spirits, made this the perfect time to launch Pama Pomegranate Liqueur," said Kate Latts, director of marketing for Heaven Hill.

PAMA Pomegranate Liqueur, which is bottled at 34 Proof (17% ABV), will be available in 750ml with a suggested retail price of US$24.99.

Late last year, Pearl Vodka announced that it was launching a pomegranate-flavoured vodka in the US, called Pearl Persephone Vodka.


Sectors: Spirits

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